To become a memorable keynote speaker, one has to connect to his audience and find their sweet spot. The only question is how.
There is no surefire formula to connect any speaker to his audience because personality, charisma and the type of audience vary greatly from person to person. You can consult a speech guru yet still fail to engage an audience because you lack charisma that can make everybody look at your direction every time you speak. On the contrary, you can be diligent with your research and practice voice projection really well yet still fail to jive with the behavior of your audience because you lack sensitivity.
Nevertheless, that does not mean that connecting is not possible. Building that connection involves a step-by-step process. It is not a recipe that anybody can simply follow and expect to do right the first time. Human connection and interaction require practice and understanding to develop an inner sensitivity that will truly grab the audience’s attention and eventually make you a memorable keynote speaker. You have to learn where they are coming from and what their preferences are. www.motivational-speaker-success.com is the best reference to know more about keynote speaker.
Immerse yourself with your audience. Les Brown, considered one of the top five speakers by the Toastmasters International, used to make a round of calls to attendees of his speeches to understand who they are, how they think and what they like before writing his speeches. He knows himself and capabilities very well, but he has limited knowledge about his audience, so he makes it a point to talk to them personally to get a personal connection.
Authentic connection only happens when you really know what it feels like to connect to the type of audiences you have on a personal level. Talking with someone you do not know at all is hard, whether you are on a stage or closely facing a person; but, talking with people belonging to a culture you are familiar with makes your delivery more sincere and genuine.
Another way to connect is by showing to your audience that like them, you are also vulnerable but only capable of rising victor from the challenges. You have to go to their level of social perception to see them eye to eye.
People rarely like a know-it-all keynote speaker, but they like someone who has been in their shoes before. Would you really believe someone who says this is the way to the top if he himself has not taken that route before? Would you really believe someone who tells you the secret to be part of a rags-to-riches story if he has been born with a silver spoon in his mouth from the beginning? The likes of Dan Millman, Mark Victor Hansen and Nick Vujicic are not afraid to show their mistakes and weaknesses; yet, they continue to fill stadiums anywhere in the world every time they make an appearance.
When you stand in front of hundreds or thousands of people, would you prefer to be seen as someone sitting on a pedestal of success or someone they can approach with their bare feet? It feels amazing to stand on the top; but taking a position so high makes you unreachable and as a keynote speaker, long-distance connection just won’t work. However, if you will open up yourself to your audience to show that you stand on the same ground as they do, they will open up wider and faster in return.
Finding a connection to your audience may not be instant especially if you are not used to opening yourself up to a crowd. It takes time before getting used to interacting with an audience composed of different types of people. Do not be disappointed if you fail to connect with each and every person in the venue because as your audience grows, your personality also grows towards becoming a leader than just a mere keynote speaker.